NIKELAB x PIGALLE
The playoffs might be finished, but the game continued to dominate Paris Fashion Week. Dwyane Wade, Carmelo Anthony, Jimmy Butler, James Harden and Hassan Whiteside were all seen popping up in the front rows and stealing the spotlight from some of the fashions’ big faces. Right on time, NikeLab and Pigalle dropped their latest collaboration. Pigalle founder Stéphane Ashpool’s is known for his undying love of ’90s basketball and delivering on- and off-court wear.
Pigalle’s latest collection with NikeLab not only introduces new pieces, but is leading then the macro- trend that has been developing, the merging of men’s and women’s. Ashpool estimates for every 10 customers at his Paris store, three are women, and while his aesthetic draws heavily from women’s haute couture, this is the first time he’s consciously pushed a NikeLab offering in a softer direction.
“The best garments have a balance between heritage and future-thinking technique” Stéphane Ashpool explained.