H&M Loves Coachella 2017 Campaign
This year’s campaign for H&M Loves Coachella features an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the music video, The Atomics cover Let’s Live For Today by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself.
The H&M Loves Coachella collection will be available in the US from March 23 and globally from March 30 in all H&M stores.