Bieber x Calvin Klein
Calvin Klein has unveiled its Spring 2020 for Calvin Klein Jeans and Calvin Klein Underwear. With the slogan title “DEAL WITH IT”, the campaign features high profile celebrities, among them, are Justin Bieber.
Acting as the follow up of the brand’s previous #MYCALVINS movement, the project showcases “unapologetic confidence and self-love” from each celebrity in their own exaggerated world. The campaign does not only feature photos by Mario Sorrenti and videos by Bardia Zeinali, but it is also supported by digital and print activities alongside outdoor initiatives.