Diesel celebrates 30 years in Japan

Diesel celebrates 30 years in Japan with a landmark fashion event comprising an archive exhibition, see-now-buy-now catwalk show, brand project with Terry Richardson and special ready-to-wear collaborations, exclusively available in Japan. It’s a night – and a party – to remember, fusing pop and the underground, Italy and Tokyo, and the accelerated, digital viewpoint of artistic director Nicola Formichetti.

“Japan is where I was born and it has always played a prominent role in my creative process, being a constant source of inspiration, a huge part of who I am” explains Formichetti, who is himself half Japanese, half Italian – and champions a hybrid culture through his work. “Celebrating 30 amazing years of Diesel in Japan is a match made in heaven.”

For one night only, their purpose-built Diesel underground station is the place to be. Fans, international press, actors, musicians, artists and Instagram heroes celebrate the past, the present and the future of Diesel in a unique hyper-modern environment.

Beginning with a rare opportunity to experience the brand’s heritage up-close, artistic director Nicola Formichetti has curated an exhibition of archive Diesel looks from 1978 to today.

Hitting the catwalk, Diesel’s high-energy Fall/Winter 2016 collection mixes rock, denim, military and sport influences. Go online to experience Tokyo from a unique model video perspective and shop the looks at forsuccessfulliving.diesel.com

The evening culminates in a premiere of exhibition #forsuccessfulliving, Diesel’s upcoming project with audacious fashion photographer Terry Richardson. A series of 50 motivational phrases relating to the Diesel philosophy, each #forsuccessfulliving visual is a tip from us to you about living well, staying true and doing things differently. Such as #9 Be Brave; #13 Never Tire and #40 Have Fun. Good advice is great advice when it’s entirely shot by Terry.

After Tokyo, the #forsuccessfulliving exhibition will travel worldwide, landing in Shanghai, London, Milan and New York before 2017.

Go ahead and discover more about fashion.